At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.

What We Want to Achieve:

Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values.

We’re looking for a Performance Creative Strategist to join our brand-new creative strategy team. This role focuses on developing, testing, and scaling performance-driven creative ideas across paid social and digital channels, with a strong emphasis on measurable growth outcomes.

About the Role

You’ll report directly to the Creative Strategy Manager within the Design Team and be part of a brand-new team (Strategy team) being built from the ground up. From day one, you’ll be hands-on shaping how creative ideas are developed, tested, and scaled — working closely with Paid Managers, Designers, and Video Editors to turn performance data into real creative impact. This is a rare opportunity to help define the foundations of a creative strategy function while seeing your work influence results immediately.

We currently operate two main in-house brands:

• Reverse Health: our first and most mature brand.

• Muscle Charge: our youngest brand focused on men.

And we are actively building a third brand, developed fully in-house and launching soon.

All of our brands are conceived, built, and scaled internally, with the design team involved from day one — from early positioning and acquisition strategy to execution and optimization.

Responsibilities:

• Develop and execute performance-driven creative strategy for paid social and digital channels, owning creative ideas and briefs end-to-end and working closely with Designers and Video Editors to bring them to life, ensuring concepts support growth KPIs, creative diversity, and scalable ideas for Meta algorithm learning.

• Run structured test-and-learn cycles (A/B, multivariate), rapidly scaling top performers.

• Analyze creative performance to extract insights on hooks, messaging, formats, and audiences.

• Champion a hyper-performance mindset: impact, speed, and scalability over aesthetics alone. Stay on top of competitor research, tracking ad creative, messaging, formats, and trends, and continuously feeding insights into the creative pipeline and testing roadmap.

• Collaborate closely with Paid Managers to ensure creative direction aligns with targeting strategies, audience segmentation, and channel-specific performance goals.

• Monitor platform and industry trends (Meta, TikTok, YouTube, etc.) to identify emerging creative opportunities and formats that unlock performance gains.

• Document learnings and creative insights to strengthen internal playbooks, creative guidelines, and testing frameworks, enabling scalable knowledge-sharing.

Desired Skills

• Proven experience in performance-driven creative strategy for paid social and digital channels (Meta-first experience strongly preferred).

• Strong understanding of creative testing frameworks, A/B testing, and how creative diversity fuels platform algorithm learning.

• Fully comfortable reading and interpreting creative performance data across advertising platforms, including metrics such as CTR, hook rate, CPA, CVR, and related creative signals.

• Ability to translate performance data into creative insights, clear hypotheses, and scalable ideas.

• Hands-on experience briefing and collaborating with Designers and Video Editors, owning creative direction end-to-end.

• Comfortable working in a high-velocity, test-and-learn environment with rapid iteration and clear performance accountability.

• Strong grasp of platform mechanics and trends across Meta, TikTok, YouTube, or similar channels

• Native or near-native English level, with the ability to clearly articulate ideas, write sharp briefs, and communicate insights across teams.

Our Values:

• Extreme Ownership: We take responsibility and act fast to solve what matters.

• Excellence: We push to improve constantly - with curiosity and energy, and boldness.

• Impact: We focus, execute smartly, and drive real outcomes.

• Collaboration: We solve big problems together - with shared ownership and trust.

Benefits

What Our Team Members Get:

• 100% remote and flexible work hours

• Top notch equipment (MacBook Pro or PC, you decide)

• Full-time or freelance opportunities

• Learning from the best, including ex-Googlers and more

• Unlimited growth prospects

• Inclusion in a winning team

• Competitive compensation

• A fun, non-corporate atmosphere

If you’re excited by performance-driven creative, rapid experimentation, and seeing your ideas scale fast, this role is for you. Join a global, high-growth team and help shape the future of health and wellness through technology.

Learn more about us at https://www.reverse.tech/ and apply today to become a key player in our exciting journey.

*This position is offered as a Remote option, reach out to us to evaluate the options according to your location.