At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2030 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.

What We Want to Achieve:

Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values.

We’re looking for an experienced Martech Tracking & Tag Management Specialist to maintain and evolve our tracking infrastructure. You'll own the full lifecycle of event-based instrumentation across Google Tag Manager (GTM), Segment, and Mixpanel to deliver scalable and privacy-compliant tracking for our performance marketing business. Reporting to the Head of Martech, this role requires both hands-on work as well as systems-thinking and cross-functional enablement.

Key Responsibilities:

• GTM Container Ownership: Manage GTM, optimising the container for load speed performance. Maintain pixels for ad platforms (Meta, Google Ads, TikTok, etc.) & set up new ones according to business needs. Deliver a GTM re-implementation via Segment for better observability.

• Manage Segment & identity/routing: Own Segment's identity resolution and accurate routing to destinations. Build identity resolution pipelines and manage anonymous → known user transitions.

• Event ingestion: Work with multiple stakeholders to define robust event schemas across all the sources. Enforce these schemas in Segment.

• Ensure data quality: Enforce taxonomies, naming conventions, and validation to reduce tracking debt. Work with engineers to deploy robust dataLayer structures. QA and debug GTM events across web and app environments. Create & maintain documentation and tracking plans.

• Own data reporting in Mixpanel: Define and manage event taxonomies and properties for all product tracking. Collaborate with product and data teams to instrument new features correctly.

• Monitor pipelines: Set up alerting and anomaly detection for broken events or data failures.

• Support experimentation: Ensure tracking supports A/B testing, funnel analysis, and attribution.

• Enforce governance/privacy: Implement consent frameworks and ensure privacy compliance.

Desired Skills

• 6+ years in product/marketing tagging & tracking implementation.
• Extensive experience with GTM, Segment, and Mixpanel, including advanced configurations.
• Experience with BigQuery, GA4, Tableau, SQL & Javascript.
• Fluent in tag management, event schemas and dataLayer design.
• Solid understanding of identity resolution, cross-platform event tracking, and first-party data flows.
• Able to QA and troubleshoot data pipelines across web, iOS, and Android.
• Built or maintained analytics pipeline alerting.

Our Values:

• Care: We support and stand by our team members in any situation, ensuring that no one is left behind.
• Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission's success.
• Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.
• Communication: We value honesty and direct language, fostering a culture free of politics.
• Performance: We believe in providing full freedom while striving for top-notch performance from everyone.
• Trust: We value the words and qualities of our team members, fostering an environment of trust and respect
  

Benefits:

What Our Team Members Get:

• 100% remote and flexible work hours
• Top notch equipment (MacBook Pro or PC, you decide)
• Full-time or freelance opportunities
• Learning from the best, including ex-Googlers and more
• Unlimited growth prospects
• Inclusion in a winning team
• Competitive compensation
• A fun, non-corporate atmosphere

If you're passionate about digital health and well-being, and are ready to join a dynamic, global team, we encourage you to apply. Help us shape the future of health and wellness through technology.

Learn more about us at https://www.reverse.tech/ and apply today to become a key player in our exciting journey.

*This position is offered as a Remote option, reach out to us to evaluate the options according to your location.