At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.

What We Want to Achieve:

Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values.

We are looking for a SEM-App Acquisition Specialist to join our Reverse Tech remote team. You will play a crucial role in creating and managing effective advertising campaigns on Google and Microsoft Ads. as well as App-Acquistion campaigns across Apple Search Ads, Google UAC and Meta. You’ll work closely with senior stakeholders across all Reverse Tech, contributing to our mission of improving lives and changing the world through innovative digital solutions.

About the role:

• Plan, execute, and optimize web advertising campaigns on SEM platforms, using data-driven insights and best practices. 
• Plan, execute, and optimize App advertising campaigns on Apple, Google UAC and Meta. 
• Strong analytical and technical skills. Data driven mindset is a must, but ideally you are also up to date with the latest marketing trends and use of technology like AI.
• Monitor and analyze campaign performance: we use Tableau, Hyros, Looker, Mixpanel, and of course, the actual advertising platforms Google UAC, Apple Search Ads, Meta, and Bing.
• Collaborate with other business areas, creative design, copy, data and product to align campaign objectives and execution.
• Competitors research and test new kws segments, ad formats, features, and audiences, to identify new opportunities and continuously improve campaign efficiency.
• Communicate and report on campaign results, insights, and recommendations.

Requirements

• +2 years of experience in a previous similar role for a digital business (ideally a subscription-based B2C product), actively managing Google Ads and App Acquisition Campaigns. 
• Experienced with Ads / creatives testing workflow specifically for App Campaigns. 
• Familiar with Google and Microsoft advertising policies, guidelines, and best practices from an account structure and creative perspective. 
• In App-events strategical approach to define most relevant audiences and scaling accordingly. 
• Good expertise with SEM fundamentals: including smart bidding, SQR, assets optimization and testing. 
• Strong analytical and problem-solving skills, with the ability to interpret and present data in a clear and actionable way. Familiar with the main KPIs and operations of a B2C app business. 
• Communication and collaboration skills, with the ability to work effectively in a remotely, with a high sense of ownership and proactivity. 
• We work across many languages and markets globally. If you speak any of French, German, Polish, Portuguese or Dutch that is highly relevant. 
• Creative and innovative mindset, with the ability to generate new ideas and test approaches.

Desired Skills

• Experienced setting up and defining a straightforward strategy for Pmax and Dem Gen Google Campaigns is a plus.
• If you have experience with other media advertising platforms like Pinterest, TikTok or Snapchat is a plus.

Our Values:

• Care: We support and stand by our team members in any situation, ensuring that no one is left behind.
• Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission's success.
• Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.
• Communication: We value honesty and direct language, fostering a culture free of politics.
• Performance: We believe in providing full freedom while striving for top-notch performance from everyone.
• Trust: We value the words and qualities of our team members, fostering an environment of trust and respect
  

Benefits

What Our Team Members Get:

• 100% remote and flexible work hours
• Top notch equipment (MacBook Pro or PC, you decide)
• Full-time or freelance opportunities
• Learning from the best, including ex-Googlers and more
• Unlimited growth prospects
• Inclusion in a winning team
• Competitive compensation
• A fun, non-corporate atmosphere

If you're passionate about digital advertising, have experience in SEM and App Acquisition platforms, and are ready to join a dynamic, global team, we encourage you to apply. Help us shape the future of health and wellness through technology.

Learn more about us at https://www.reverse.tech/ and apply today to become a key player in our exciting journey.

*This position is offered as a Remote option, reach out to us to evaluate the options according to your location.