At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.

What We Want to Achieve:

Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values.

We're looking for a Senior Lifecyle Manager that will be a vital part of our dynamic remote team. 

Requirements

• Lead, develop and execute end-to-end email marketing and notification vision/strategy to engage and nurture our customers throughout their lifecycle. You will own the channel.
• Strong technical experience managing CRM databases is required to create sophisticated user flows and ensure healthy deliverability rates. Technical experience about monitoring and improving deliverability rates is a must.
• Ability to implement a robust A/B testing roadmap including segmentation, and personalization to drive higher engagement and conversion rates. Familiarity with analytics tools is essential. 
• Collaborate with Product, Creative, and Data teams to create compelling email content, design, and overall strategy.
• Monitor industry trends and best practices in email and lifecycle marketing to keep our approach innovative and effective.
• Strong plus if you have experience in app marketing: utilizing push notifications, in-app messaging, and SMS marketing as part of a comprehensive lifecycle strategy.

Desired Skills

• 5+ years of experience in email marketing, lifecycle marketing, or a related field, with a proven track record of driving results in a B2C digital marketing environment.
• Exceptional understanding of email best practices, deliverability, and compliance.
• Strong analytical skills, with the ability to interpret data and translate it into actionable strategies.
• Excellent communication skills, both written and verbal, with a creative flair for crafting compelling narratives.
• Familiarity with CRM tools (Braze, HubSpot and more) and email marketing platforms (e.g., Klaviyo, Mailchimp).
• Experience working in a remote team and managing cross-functional relationships effectively.
• Creative and innovative mindset, with the ability to experiment and adapt strategies based on performance insights.

Our Values:

• Care: We support and stand by our team members in any situation, ensuring that no one is left behind.
• Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission's success.
• Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.
• Communication: We value honesty and direct language, fostering a culture free of politics.
• Performance: We believe in providing full freedom while striving for top-notch performance from everyone.
• Trust: We value the words and qualities of our team members, fostering an environment of trust and respect
  

Benefits

What Our Team Members Get:

• 100% remote and flexible work hours
• Top notch equipment (MacBook Pro or PC, you decide)
• Full-time or freelance opportunities
• Learning from the best, including ex-Googlers and more
• Unlimited growth prospects
• Inclusion in a winning team
• Competitive compensation
• A fun, non-corporate atmosphere

If you're passionate about email and lifecycle, and are ready to join a dynamic, global team, we encourage you to apply. Help us shape the future of health and wellness through technology.

Learn more about us at https://www.reverse.tech/ and apply today to become a key player in our exciting journey.

*This position is offered as a Remote option, reach out to us to evaluate the options according to your location.